Media

Helping brands thrive online through strategic recipe development, creative content, and social media marketing.

About Raquel – Clinical Nutritionist & Digital Marketing Expert

With a BA in Media Communications and a BSc in Clinical Nutrition, I bring over 8 years of diverse experience across education, retail, wellness, and agency sectors. I currently work full-time in digital marketing while selectively taking on freelance projects within the wellness space, keeping my creativity sharp and my industry connections strong.

My clinical nutrition background isn’t just a side path; it powers my unique ability to translate complex health science into compelling, authentic digital storytelling that resonates with wellness audiences.

What sets me apart is the dual lens I bring:

Strategic: I build and grow brands through integrated digital marketing strategies that deliver measurable results.
Scientific: I have deep expertise in the health space, grounded in real-world clinical experience and a BSc in Nutrition & Dietetics.

As the Founder of Radiquel, a plant-based platform with 50,000+ engaged followers, I’ve collaborated with leading national brands such as Weet-Bix, Vitamix, and Body+Soul to create content that educates, engages, and converts.

Every role, whether freelance or in-house, has sharpened my focus on growing mission-led brands through authentic storytelling and strategic insight.

1. Struggling to create authentic digital content that truly connects with your wellness audience?

2. Finding it hard to translate complex health science into clear, compelling messages?

3. Need strategic support to grow your brand organically and meaningfully?

4. Looking for a partner who understands both marketing and wellness?

1. Struggling to create authentic digital content that truly connects with your wellness audience?
I bring 8+ years of cross-sector digital marketing experience, combining creativity and clinical insight to craft stories that engage and convert.

2. Finding it hard to translate complex health science into clear, compelling messages?
With a BSc in Clinical Nutrition and real-world practice, I turn evidence-based nutrition into relatable, trustworthy content your audience will love.

3. Need strategic support to grow your brand organically and meaningfully?

As founder of Radiquel, a plant-based platform with 50,000+ loyal followers, I’ve proven how values-driven storytelling and targeted campaigns deliver measurable results.

4. Looking for a partner who understands both marketing and wellness?

I currently work full-time in digital marketing and freelance selectively within the health space, keeping my skills sharp and aligned with the latest trends.

What We Do

With a background in Media Communications and Clinical Nutrition, I create content that’s both visually striking and deeply resonates with your ideal audience, driving meaningful results.

Recipe Development

Creative, delicious, and nutritionally balanced plant-based recipes tailored to your Brand.

Content Creation

Eye-catching, value-packed content that educates, inspires, and converts.

Social Media Marketing

Engaging and authentic social media presence, done for you.

My career has been anything but linear, but intentionally so.

1. Building a Strong Marketing Foundation

I started early, gaining hands-on experience across agencies, startups, and health-focused brands while completing my studies.

From social media coordination to account management, I learned how to deliver high-quality campaigns under pressure, refine messaging for niche audiences, and manage cross-functional projects.

Even at that stage, I naturally gravitated towards wellness brands, and that focus became a throughline in my career.

2. Niche Specialisation Through Radiquel

Founding Radiquel was a turning point. It became a creative outlet and strategic testing ground for everything I was learning, from audience building and SEO, to branded content and Meta Ads.

Over time, I scaled it into a platform with over 50,000 engaged followers and collaborated with brands I genuinely believe in.

Radiquel gave me deep insight into what resonates with health-conscious consumers; insights I now bring to both freelance and in-house marketing roles.

3. Aligning Clinical Insight With Content

As I progressed through my nutrition degree and interned clinically, I realised how powerful evidence-based insight is when paired with strategic content.

That intersection, science-backed messaging with emotional and visual storytelling, is now at the heart of my work. Whether it’s a podcast, product launch, or a recipe shoot, I know how to align brand voice with audience needs.

You're in the right place if...

✔️ You're a wellness, food, or lifestyle brand looking to elevate your content but don’t have the time or in-house expertise.

✔️ You’re launching a new product or campaign and need recipe development, social content, or blog writing that feels on-brand and actually performs.

✔️ You value nutrition credibility and want content that’s both evidence-based and visually appealing (think: science-backed, not fluffy wellness).

✔️ You're overwhelmed by content planning and want a strategic partner to take care of it—without losing your brand voice.

✔️ You want content that does more than look good—you want it to educate, convert, and grow your audience consistently.

✔️ You’ve worked with creators before but struggled to find someone who understands both nutrition and marketing.

Why Brands Choose Radiquel

Science-Backed Strategy Meets Creative Execution

With dual qualifications in Nutrition & Dietetics (BSc) and Media Communications (BA), I deliver content that’s credible, visually striking, and designed to convert.

Results-Driven & Audience Aligned

Every project is tailored to meet your unique goals, whether that’s boosting brand awareness, driving sales, or increasing engagement.

Visually Stunning, On-Brand Content

Clean, modern, and aesthetically aligned content that elevates your brand image and builds trust.

Full-Service, Hassle-Free Execution

From strategic content calendars to seamless creative delivery, you receive expert support every step of the way, without the overwhelm.

Ready to Elevate Your Brand’s Online Presence?

Let’s work together to create impactful, on-brand content that connects and converts. Whether you’re launching a product, refreshing your socials, or growing your community ,I’ve got you covered!