Social Media Marketing

Strategic, Performance-Driven Social Media for Health Brands

I support health and wellness brands with strategy-led social media marketing designed to build trust, consistency, and measurable growth, not just posts for the sake of posting. Ideal for brands seeking clarity, consistency, and performance across social channels.

Strategy-Driven Social Media

With over 8 years of experience across agency, in-house, and consultancy roles, I’ve helped health and lifestyle brands strengthen their online presence through clear strategy, intentional content, and performance-led execution.

My background in digital marketing and clinical nutrition allows me to approach social media differently, ensuring health messaging is accurate, compliant, and audience-appropriate, while still engaging and commercially effective.

You’re struggling to stay consistent on social media
You’re posting regularly, but without a clear strategy or direction
You have a strong product or service, but your content isn’t reflecting its quality
You feel overwhelmed by algorithms and unsure what’s actually driving results

Clear, Manageable Content Systems

I build realistic, structured content plans so you always know what to post, when to post it, and why, removing the guesswork and last-minute scrambling.

Strategy Before Execution

Every content decision is guided by a clear framework aligned to your brand goals. No filler content, everything has a purpose and a performance objective.

Elevated Visual Storytelling & Messaging

I help refine your creative direction and messaging so your content accurately reflects the quality, values, and credibility of your brand.

Data-Led Performance Insights

I take the guesswork out of social performance by tracking what’s working and why, allowing content to evolve based on real insights, not trends.

What I’ve Delivered for Brands

✔️ End-to-end content planning and scheduling
✔️ Paid ad campaign creation and performance reporting
✔️ Influencer outreach and partnership strategy
✔️ Campaign copywriting and creative briefing
✔️ Instagram Reels and short-form video scripting
✔️ EDM and blog copy aligned to brand tone
✔️ Optional performance tracking and analytics
✔️ Optional community management (DMs, comments, engagement)

A selection of businesses I’ve partnered with, past and present

Bold, strategy-led social media marketing that makes health brands clear, credible, and unmissable.

IGA Australia

Optimised campaigns and ran A/B tests across four stores, driving a 12% increase in online sales.

Cellarbrations Australia

Data-led local marketing strategy across two branches, driving uplift in traffic and sales.

F45

Drive branch member sign-ups through a targeted social strategy, increasing enquiry & conversion.

Nutri V Australia

310% increase in organic reach in six months, alongside building a strong bank of ad-ready content.

Açaí Brothers Australia

Across two café branches, increased local reach and engagement by ~30%.

Turmeric Latte Mix

Managed Meta content across organic / paid channels, delivering sustained growth.

St Hilda's Anglican School for Girls

Drove 33.3% follower growth, 533K average monthly reach &109.7% increase in link clicks.

Mana Creative Sydney

Analysed KPIs to drive consistent month-on-month increase in campaign performance (avg. +20–35%).

Clean Food Store

Increased content engagement rates by ~20–30% and expanded the bank of ad-ready brand assets.

St Hilda's Old Scholars Association

Increased audience engagement and interaction while strengthening community connection.

Hello Social

Developed high-performing Meta content for a portfolio of health and wellbeing brands.

Natures Harvest

Managed Meta content, growing engagement and increasing link clicks via targeted campaigns.

Caci Facials

Created content and managed Meta campaigns for a Perth clinic, driving client enquiries.

The Wedding Network

Oversaw and optimised Meta campaigns, improving reach and engagement.

Diabetes WA

Part of my Communications Degree, I developed and implemented a digital marketing strategy.

Bold Social Media Marketing Strategies That Make Brands Unmissable

Connect Via LinkedIn

[email protected]

What Else I Offer

With a background in Media Communications and Clinical Nutrition, I create content that not only looks beautiful, but resonates with your ideal audience and drives results.