Recipe Development

Recipes Designed To Build Trust & Support Campaign Performance

Whether you’re launching a new product, building a long-term content bank, or supporting a key campaign, I create nutritionally balanced, plant-based recipes that support credible storytelling and commercial outcomes for health and wellness brands.

Nutritionist-Crafted Recipes for Health Brands

Looking for a qualified plant-based recipe developer who understands both nutrition science and brand strategy?

With over 8 years of experience across marketing, wellness, and brand-led campaigns, I specialise in recipe development that blends clinical nutrition expertise with strategic creative direction, ensuring your product is showcased in a way that is credible, appealing, and on-brand.

“How do we create recipes that truly align with our brand and target audience?”
“We need high-quality content, but we don’t have the internal team or time.”
“We want to highlight health benefits without sounding salesy or making unsupported claims.”

Brand-Aligned, Audience-Centric Recipes

Every recipe is developed with your audience, brand values, and product USPs in mind. As a Clinical Nutritionist and Digital Marketer, I translate key brand messages into recipes that look beautiful, feel authentic, and speak directly to consumer needs and health goals.

A Complete, Done-for-You Content Solution

From recipe ideation and development to styling, photography, copywriting, and optional video assets, I offer an end-to-end solution, so you’re not juggling multiple freelancers. You receive polished, ready-to-publish content optimised for social, web, and digital campaigns.

Evidence-Based Messaging You Can Trust

All recipes and captions are grounded in real nutrition science and reviewed through a clinical lens. I help you communicate product benefits clearly, compliantly, and credibly, building trust with both consumers and stakeholders.

You're in the right place if you're looking for...

✔️ Brand-aligned, audience-first recipes that reflect your values and positioning
✔️ Evidence-based nutrition messaging that builds trust without overclaiming
✔️ A streamlined, done-for-you content process from concept to delivery
✔️ Optional add-ons, including Reels, TikToks, step-by-step videos, blog-ready copy, and SEO captions

Every recipe is visually compelling, easy to recreate, and most importantly, delicious.

Brands I have worked with

Click below to view the live content examples.

Nutri V

2026 Winter Campaign

Monini Olive Oil

Basil Pesto Genovese Campaign

Macro Mike x Streets

Street’s Inspired Premium Almond Protein Campaign

Nutri V

2026 Mixed Veg Powder Campaign

Mod Appliances

Cold Press Auto+ Campaign

Nutri V

2026 Mixed Veg Campaign

Macro Mike

2026 Birthday Campaign

Nutri V

2026 Sweet Veg Campaign

Carman's Kitchen

Caramelised Biscuit Limited Edition Campaign

Nutri V

2026 Back To School Campaign

Remedy Kombucha

Immune+ Shot Campaign

Nutri V

2026 Sweet Veg Campaign

Wheet-Bix Australia

Wheet-Bix Cholesterol Lowering Campaign

Yumi's Felafel

Felafel Range Campaign

KitchenAid Australia

Handheld Portable Blender Campaign

Mod Appliances

Mod Cold Press Juice Launch

Remedy Drinks

Yuzu & Mandarin Range Launch

Perfection Fresh Calypso Mangoes

Summer 2025 Campaign

Perfection Fresh Broccolini

Broccolini Spring 2025 Campaign

Smart Vetta Pasta

National Breast Cancer Foundation 2025 Campaign

Nutri V

2025 Sweet Veg Campaign

Monini Olive Oil

Monini Olive Oil Range (250ml) Campaign

Nutri V

2025 Christmas Campaign

Yumi's Hommos

Hommos Hacks Campaign

Macro Mike

2025 Black Friday Campaign

Nutri V

2025 Broccoli Powder Campaign

Pyrex Australia

Pyrex Lock N Store Campaign

Macro Mike

2025 Easter Campaign

Vegie Delights

Thick BBQ Sausages Campaign

Vitamix Australia

Ascent Series A2300i Blender Campaign

Nutri V

2025 Halloween Campaign

Matcha Maiden

10 Year Anniversary Campaign

Remedy Drinks

Energy Shots Campaign

Nutri V

2025 Broccoli Powder Campaign

Macro Mike

Performance Range Campaign Launch

Macro Mike

2025 Easter Campaign Launch

Macro Mike

2025 Birthday Range Campaign

Instant Australia

AirFryer Vortex Plus Clear-Cook Air Fryer Launch

Vegie Delights

Thick BBQ Sausages Campaign

Vitamix Australia

Ascent Series A2300i Blender Campaign

Sambazon Açaí

2025 Valentine's Day Campaign

Vegie Delights

Thick BBQ Sausages Campaign

Renovatio Apple Cider Vinegar

Apple Cider Vinegar Product Launch

Macro Mike

2024 Christmas Campaign

Mayvers Australia

2024 Christmas Campaign

Macro Mike

2024 Christmas Campaign

Mayvers Australia

2024 Christmas Campaign

Nutritionist-Crafted, Plant-Based Recipes for Health & Wellness Brands

Connect Via LinkedIn

[email protected]

Frequently Asked Questions

I create everything from social media content (think reels, carousels, and stories) to branded photography, video snippets, product styling, and blog or website copy. If it tells your story I’m into it.

Yes! I love collaborating with conscious brands to develop recipes that highlight your product in a natural, delicious way. From superfoods to plant-based milks and pantry staples, I create with intention and alignment.

Absolutely. Each recipe can come with styled photography, step-by-step shots, and even short-form video (hello, reels and TikToks). Visual storytelling is a huge part of what I do.

100%. Whether you’re gluten-free, nut-free, refined sugar-free, or low FODMAP, I can tailor recipes to meet specific dietary needs without compromising on taste or aesthetics.

Each project includes licensing tailored to your needs, whether it’s for social media, blogs, packaging, or print. We’ll agree on that up front so everything’s crystal clear.

Both! I offer one-off recipes, seasonal bundles, or ongoing monthly content depending on how involved you’d like to be. Think of me as your behind-the-scenes kitchen creative.

Just shoot me a email at [email protected]. We’ll chat about where you’re at and how I can help.

What Else I Offer

With dual qualifications in Clinical Nutrition and Media Communications, I create work that doesn’t just look good, it resonates, performs, and supports long-term brand growth!