Portfolio

Science-Backed Content & Recipe Strategy for Health and Food Brands

I help health, food, and wellness brands grow through strategic recipe development, evidence-led content, and performance-focused social media marketing, without compromising scientific integrity or brand voice.

About Raquel

Clinical Nutritionist & Digital Marketing Strategist

With formal qualifications in Clinical Nutrition (BSc) and Media Communications (BA), I bring over 8 years of experience across wellness, retail, education, and agency environments.

My clinical background is not an add-on, it is the foundation of my work. It allows me to translate complex nutrition science into clear, compliant, consumer-ready content that performs commercially and builds long-term trust.

Where many creators focus on aesthetics or trends, I operate at the intersection of science, strategy, and execution.

A dual lens that brands need but rarely find in one partner:

→Strategic: I develop and execute integrated content and social strategies designed to drive reach, engagement, and measurable growth.

→Scientific: I bring deep, real-world clinical nutrition expertise, ensuring every claim, recipe, and message is evidence-based and aligned with industry standards.

Authentic, science-led storytelling informed by 8+ years of cross-sector marketing experience
Clear translation of evidence-based nutrition into relatable, high-performing content
Proven audience growth and campaign delivery, backed by building and scaling Radiquel to a 50K+ owned audience

See Our Work In The Wild

Explore examples of strategy-led execution across recipes, content, and social campaigns.

Recipe Development

Creative, nutritionally balanced recipes designed to support campaign goals and brand positioning.

Social Media Marketing

Strategic planning and execution focused on reach, engagement, and performance.

Content Creation

High-impact, evidence-led content that educates, builds trust, and converts.

A Deliberate, Non-Linear Career Path

1. Building a Strong Marketing Foundation
I began my career gaining hands-on experience across agencies, startups, and health-focused brands while completing my studies. This foundation taught me how to manage campaigns under pressure, refine messaging for niche audiences, and deliver consistently across channels.

2. Niche Specialisation Through Radiquel
Founding Radiquel became a strategic testing ground, from audience growth and SEO to branded content and Meta campaigns. Over time, I scaled it into a platform with 50,000+ engaged followers and partnered with brands aligned with evidence-based wellness.

3. Aligning Clinical Insight With Content Strategy
Through clinical training and real-world nutrition practice, I saw the power of pairing evidence with storytelling. That intersection now defines my work, whether developing a recipe campaign, shaping a product launch, or creating educational content that still performs.

Trusted by Australia’s Leading Wellness Brands

Weet-Bix · Vitasoy · Remedy Drinks · Macro Mike · Matcha Maiden · Perfection Fresh

“Her social media strategy boosted our online sales by 12%.” — IGA Accounts Manager

“Professional, creative, and results-driven.” — Macro Mike Partnerships Coordinator

See More Client Success Stories →

You’re a Strong Fit If…

✔ You’re a food, health, or wellness brand that values credibility as much as creativity
✔ You’re launching a product or campaign and need science-backed recipes or content that performs
✔ You want evidence-led messaging (not fluffy wellness trends!)
✔ You’re overwhelmed by content planning and want a strategic partner, not just a creator
✔ You want content that educates, converts, and builds long-term trust
✔ You’ve worked with creators before but need someone who understands both nutrition and marketing