Recipe Development

Nutritionist-Crafted, Plant-Based Recipes for Health & Wellness Brands

Looking for a qualified plant-based recipe developer to help showcase your product in a healthy, mouthwatering, and on-brand way?

I’m Raquel, a Clinical Nutritionist and founder of Radiquel, a trusted platform in the plant-based nutrition space. I specialise in recipe development for health and wellness brands, combining nutrition expertise with creative direction to bring your brand’s message to life.

Whether you’re launching a new product, building a content bank, or need high-quality recipe content for your next campaign, I've got you covered.

1. “How do I create recipes that actually align with our brand and target audience?”

2. "We need high-quality content, but we don’t have the time or team to produce it.”

3. "We want to highlight our product’s health benefits without sounding salesy or making unsupported claims.”

1. Brand-Aligned, Audience-Centric Recipes

Absolutely. Every recipe is developed with your target audience, brand values, and product USPs in mind. As a Clinical Nutritionist and former marketing coordinator, I understand how to translate key messaging into recipes that not only look great—but speak directly to your customers’ needs and health goals.

2. A Complete, Done-for-You Content Solution

I offer an end-to-end service, from recipe creation and styling to photography, copywriting, and optional video content. Think of it as one streamlined solution instead of juggling multiple freelancers. You’ll receive polished, ready-to-publish content that can go live on socials, websites, or digital campaigns instantly.

3. Evidence-Based Messaging You Can Trust

As a qualified Clinical Nutritionist (BSc Nutrition & Dietetics), I ensure every recipe and caption is accurate, compliant, and evidence-based. I help you communicate your product’s benefits in a trustworthy and engaging way, so your audience feels informed, inspired, and confident in your brand.

You're in the right place if you're looking for...

✔️ Custom plant-based recipes tailored to your brand, audience, and product.

✔️ Nutritionist-approved formulations that align with dietary trends and health claims.

✔️ High-quality photography and styling for use across digital and print platforms.

✔️ Optional add-ons: Reels, TikToks, step-by-step videos, blog-ready copy, or SEO captions.

I ensure every recipe is visually compelling, easy to recreate, and most importantly, delicious.

Brands I have worked with

Click below to view the live content examples.

Vegie Delights

Thick BBQ Sausages Campaign

Vegie Delights

Thick BBQ Sausages Campaign

Vegie Delights

Thick BBQ Sausages Campaign

Vitamix Australia

Ascent Series A2300i Blender Campaign

Vitamix Australia

Ascent Series A2300i Blender Campaign

Sambazon Açaí

Sambazon Ready Made Acai Tub Campaign

Sambazon Açaí

Sambazon Original Sachets

Perfection Fresh Calypso Mangoes

Remedy Kombucha

Energy Shots Campaign

Macro Mike

Christmas Range Campaign Launch

Macro Mike

Easter Campaign Launch

Macro Mike

Performance Range Campaign Launch

Macro Mike

Christmas Range Campaign Launch

Mayvers Australia

KitchenAid Australia

Handheld Portable Blender

Renovatio Apple Cider Vinegar

Perfection Fresh Broccolini

Coming Soon

Instant Australia

AirFryer Vortex Plus Clear-Cook Air Fryer

Tilda Rice

Coming Soon

Yumi's Hommos

Coming Soon

Pyrex Australia

Coming Soon

Remedy Kombucha

Coming Soon

Frequently Asked Questions

I create everything from social media content (think reels, carousels, and stories) to branded photography, video snippets, product styling, and blog or website copy. If it tells your storyI’m into it

Yes! I love collaborating with conscious brands to develop recipes that highlight your product in a natural, delicious way. From superfoods to plant-based milks and pantry staples, I create with intention and alignment.

Absolutely. Each recipe can come with styled photography, step-by-step shots, and even short-form video (hello, reels and TikToks). Visual storytelling is a huge part of what I do.

100%. Whether you’re gluten-free, nut-free, refined sugar-free, or low FODMAP — I can tailor recipes to meet specific dietary needs without compromising on taste or aesthetics.

Each project includes licensing tailored to your needs, whether it’s for social media, blogs, packaging, or print. We’ll agree on that up front so everything’s crystal clear.

Both! I offer one-off recipes, seasonal bundles, or ongoing monthly content depending on how involved you’d like to be. Think of me as your behind-the-scenes kitchen creative.

Just shoot me a email at [email protected]. We’ll chat about where you’re at and how I can help.