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Recipe Development

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Nutritionist-Crafted, Plant-Based Recipes for Health & Wellness Brands

Looking for a qualified plant-based recipe developer to help showcase your product in a healthy, mouthwatering, and on-brand way?

With over 8 years of cross-sector marketing experience spanning education, retail, wellness, and agency work, I specialise in recipe development that combines nutrition expertise with strategic creative direction to bring your brand’s message to life.

Whether you're launching a new product, building a content bank, or need high-quality recipe content for your next campaign, I've got you covered.
 

1. “How do I create recipes that actually align with our brand and target audience?”

​2. "We need high-quality content, but we don’t have the time or team to produce it.”

3. "We want to highlight our product’s health benefits without sounding salesy or making unsupported claims.”

1. Brand-Aligned, Audience-Centric Recipes​
→Every recipe is developed with your target audience, brand values, and product USPs in mind. As a Clinical Nutritionist and experienced digital marketer, I understand how to translate key messaging into recipes that not only look great but speak directly to your customers’ needs and health goals.

2. A Complete, Done-for-You Content Solution​
→I offer an end-to-end service, from recipe creation and styling to photography, copywriting, and optional video content. Think of it as one streamlined solution instead of juggling multiple freelancers. You’ll receive polished, ready-to-publish content that can go live on socials, websites, or digital campaigns instantly.

3. Evidence-Based Messaging You Can Trust
→As a qualified Clinical Nutritionist, I ensure every recipe and caption is accurate, compliant, and evidence-based. I help you communicate your product’s benefits in a trustworthy and engaging way, so your audience feels informed, inspired, and confident in your brand.

You're in the right place if you're looking for...

✔️ Brand-Aligned, Audience-Centric Recipes: Developed with your target audience, brand values, and product USPs in mind, translating key messaging into recipes that look great and speak directly to your customers’ needs and health goals.

✔️ Evidence-Based Messaging You Can Trust: Ensuring every recipe and caption is accurate, compliant, and evidence-based, communicating your product’s benefits in a trustworthy and engaging way.

✔️A Complete, Done-for-You Content Solution: From recipe creation and styling to photography, copywriting, and optional video content, providing a streamlined solution instead of juggling multiple freelancers.

✔️ Optional add-ons: Reels, TikToks, step-by-step videos, blog-ready copy, or SEO captions.

I ensure every recipe is visually compelling, easy to recreate, and most importantly, delicious.

Brands I have worked with

Click below to view the live content examples.

Vegie Delights

Vegie Delights

Thick BBQ Sausages Campaign

Vitamix Australia

Vitamix Australia

Ascent Series A2300i Blender Campaign

Macro Mike

Macro Mike

Easter Range Campaign Launch

Sambazon Açaí

Sambazon Açaí

Ready Made Açaí Tub Campaign

Perfection Fresh Calypso Mangoes

Perfection Fresh Calypso Mangoes

Wheet-Bix Australia

Wheet-Bix Australia

Wheet-Bix Cholesterol Lowering Launch

Mayvers Australia

Mayvers Australia

Christmas Campaign

KitchenAid Australia

KitchenAid Australia

Handheld Portable Blender

Perfection Fresh Broccolini

Perfection Fresh Broccolini

Vegie Delights

Vegie Delights

Thick BBQ Sausages Campaign

Macro Mike

Macro Mike

Birthday Range Campaign Launch

Remedy Kombucha

Remedy Kombucha

Energy Shots Campaign

Yumi's Hommos

Yumi's Hommos

Hommos Hacks Campaign

Tilda Rice

Tilda Rice

Macro Mike

Macro Mike

Easter Campaign Launch

Instant Australia

Instant Australia

AirFryer Vortex Plus Clear-Cook Air Fryer

Renovatio Apple Cider Vinegar

Renovatio Apple Cider Vinegar

Macro Mike

Macro Mike

Christmas Range Campaign Launch

Vegie Delights

Vegie Delights

Thick BBQ Sausages Campaign

Vitamix Australia

Vitamix Australia

Ascent Series A2300i Blender Campaign

Sambazon Açaí

Sambazon Açaí

Valentine's Day Campaign for Sambazon Original Sachets

Macro Mike

Macro Mike

Performance Range Campaign Launch

Macro Mike

Macro Mike

Easter Range Campaign Launch

Mayvers Australia

Mayvers Australia

Christmas Campaign

Pyrex Australia

Pyrex Australia

Pyrex Lock N Store Campaign

Remedy Kombucha

Remedy Kombucha

Yuzu & Mandarin Range Launch

Matcha Maiden

Matcha Maiden

Coming Soon

Nutritionist-Crafted, Plant-Based Recipes for Health & Wellness Brands

LinkedIn
[email protected]

Frequently Asked Questions

I create everything from social media content (think reels, carousels, and stories) to branded photography, video snippets, product styling, and blog or website copy. If it tells your story I’m into it.

Yes! I love collaborating with conscious brands to develop recipes that highlight your product in a natural, delicious way. From superfoods to plant-based milks and pantry staples, I create with intention and alignment.

Absolutely. Each recipe can come with styled photography, step-by-step shots, and even short-form video (hello, reels and TikToks). Visual storytelling is a huge part of what I do.

100%. Whether you’re gluten-free, nut-free, refined sugar-free, or low FODMAP, I can tailor recipes to meet specific dietary needs without compromising on taste or aesthetics.

Each project includes licensing tailored to your needs, whether it’s for social media, blogs, packaging, or print. We’ll agree on that up front so everything’s crystal clear.

Both! I offer one-off recipes, seasonal bundles, or ongoing monthly content depending on how involved you’d like to be. Think of me as your behind-the-scenes kitchen creative.

Just shoot me a email at [email protected]. We’ll chat about where you’re at and how I can help.

What Else We Offer

As a qualified expert in plant-based nutrition and wellness, I partner with conscious food, wellness, and lifestyle brands to bring their message to life. With a background in Media Communications and Clinical Nutrition, I create content that not only looks beautiful, but resonates with your ideal audience and drives results.

Content Creation & Strategist

Content Creation & Strategist

Eye-catching, value-packed content that educates, inspires, and converts.

Digital & Social Media Marketing

Digital & Social Media Marketing

Engaging and authentic social media presence, done for you.