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Content Creation & Strategy

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Content creation for health-conscious brands who want credibility, clarity, and conversions

In an oversaturated market, it’s not enough to be visible, you need to be valuable. I’m Raquel, a Clinical Nutritionist (BSc Nutrition & Dietetics), digital marketing professional, and founder of Radiquel, a trusted resource in the plant-based nutrition space.

I work with health and wellness brands to create evidence-based content that educates, inspires, and converts. With over 8 years of experience in media marketing, I combine clinical expertise with creative execution to deliver high-performing content across social, web, email, and digital campaigns.

I’ve spent years studying how nutrition impacts the body, and now, I use that knowledge to help brands like Perfection Fresh, Remedy Kombucha, and Body + Soul Magazine create content that’s not only beautiful, but backed by expertise.

I don’t just make content that looks good, I create pieces that educate, empower, and convert.

Whether it’s developing recipes, writing SEO-optimised blog content, or filming short-form videos, everything I create is rooted in credibility, aligned with your brand values, and tailored to your audience’s lifestyle.

1. Too Much Misinformation, Not Enough Credibility

2. Overwhelmed Teams, Scattered Messaging

3. Content That Doesn’t Convert
 

1. Evidence-Based Messaging

→Consumers are savvier than ever. Backed by qualifications in nutrition and dietetics, every post, caption, or campaign is created with integrity, accuracy, and audience trust in mind.

2. Strategic, Brand-Aligned Content

→Tailored to your unique brand voice, business goals, and target audience, whether you're launching a campaign or nurturing your community.

3. End-to-End Creative Production
→As a one-stop content solution, I develop and deliver high-quality, ready-to-publish assets, removing the burden from internal teams or the need to juggle multiple freelancers. This can include photography, videography, recipe development, copywriting, and digital strategy support across formats including Instagram Reels, TikToks, blogs, newsletters, and social captions. 

I bring the clinical credentials and the creative energy; so you can grow your brand with confidence, clarity, and content that actually works.

You're in the right place if you're looking for ... 

✔️Credible, evidence-based content created by a qualified nutritionist, not just a freelancer guessing their way through wellness trends.

✔️Strategic storytelling that connects, educates, and converts, whether you're launching a product or scaling your online presence.

✔️High-quality recipe development that aligns with your brand (and actually tastes as good as it looks).

✔️Consistent, on-brand content without the overwhelm of managing multiple creatives, I handle the strategy and execution.

Let’s create content that cuts through the noise; trusted, strategic, and created by someone who speaks both nutrition and marketing fluently.

Brands I have worked with

Click below to view the live content examples.

Body + Soul Magazine

Body + Soul Magazine

Article copywriting & expert opinion. Click to read the top performing story ranked for the week.

Herman Brot

Herman Brot

UGC Style Social Media Videos

Macro Mike

Macro Mike

Baking Mixes Product Launch

Remedy Kombucha

Remedy Kombucha

UGC Style Social Media Videos

Tilda Rice

Tilda Rice

Product Photography

Macro Mike

Macro Mike

Educational Style Content Creation

My Foodie Box

My Foodie Box

UGC Style Social Media Videos

La Zuppa

La Zuppa

UGC Style Social Media Video

Bread Boy

Bread Boy

Social Media UGC Style Videos and Photography

Açaí Brothers Australia

Açaí Brothers Australia

Menu Photography

My Foodie Box

My Foodie Box

UGC Style Social Media Videos

Table Of Plenty

Table Of Plenty

Product Photography

Macro Mike

Macro Mike

UGC Style Social Media Videos

Hillary's Beach Club - The Heart Pub

Hillary's Beach Club - The Heart Pub

Social Media UGC Style Videos

Remedy Kombucha

Remedy Kombucha

UGC Style Social Media Videos

Passage to India

Passage to India

Unicorn Superfoods

Unicorn Superfoods

Recipe Photography

Live Soulara

Live Soulara

Coconut Bowls

Coconut Bowls

Product Photography

Ceres Organics

Ceres Organics

Organic Seaweed BBQ Snacks Campaign

Dineamic Ready Made Meals

Dineamic Ready Made Meals

UGC Style Social Media Videos

Flexible Foods Australia

Flexible Foods Australia

UGC Style Social Media Videos

Drinkutonic

Drinkutonic

Nourish And Feed

Nourish And Feed

Science-Backed, Visually Stunning Content That Gets Results

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[email protected]

Frequently Asked Questions

I create everything from social media content (think reels, carousels, and stories) to branded photography, video snippets, product styling, and blog or website copy. If it tells your story I’m into it

Every piece of content is crafted to your brand’s vibe. Whether you're minimal and clean, earthy and natural, bold and playful, I adapt my creative approach to reflect your unique identity.

Definitely. Most of my clients work is from the East Coast, you can send products my way, or we can collaborate using moodboards, remote shoots, or even stock visuals. I’ll make it seamless and stress-free.

You get to choose. Some clients love being in the loop with every step and provide an in depth brief for their campaigns, others prefer a hands-off experience. I’ll check in with drafts and ideas, but I always keep things clear and collaborative.

If you want me to, yes! I offer content creation as a standalone service or as part of a full social media management package. You can get the goods, or I can take care of everything for you.

No problem. I’ll help you figure it out. We can start with a creative direction call or a simple brand audit to get clarity on what kind of content will really move the needle.

Just shoot me a email at [email protected]. We’ll chat about where you’re at and how I can help.

What Else We Offer

As a qualified expert in plant-based nutrition and wellness, I partner with conscious food, wellness, and lifestyle brands to bring their message to life. With a background in Media Communications and Clinical Nutrition, I create content that not only looks beautiful, but resonates with your ideal audience and drives results.

Recipe Development

Recipe Development

Creative, delicious, and nutritionally balanced plant-based recipes tailored to your Brand.

Digital & Social Media Marketing

Digital & Social Media Marketing

Engaging and authentic social media presence, done for you.