Digital & Social Media Marketing

Strategy-Driven Content for Brands That Want to Show Up Online With Confidence

With a background in digital marketing, clinical nutrition, and a career that spans both agency and in-house roles, I’ve spent the past 8+ years helping health and lifestyle brands grow, engage, and connect meaningfully with their audience.

While I’m currently working full-time as a Digital Marketing Strategist, this page serves as a portfolio of my previous freelance and contract marketing work, as well as select client campaigns that showcase my skills in strategy, content creation, and performance marketing.

1. You’re struggling to stay consistent on social media.

2. You’re posting without a clear strategy.

3. You’ve got a great product or service, but your content isn’t doing it justice.

4. You’re overwhelmed by the algorithm and unsure what’s actually working.

1. You’re struggling to stay consistent on social media.
→ I’ll build you a clear, manageable content plan so you always know what to post and when, no more scrambling.

2. You’re posting without a clear strategy.
→ I create strategic frameworks aligned with your goals, so every piece of content has a purpose (and performs).

3. You’ve got a great product or service—but your content isn’t doing it justice.
→ I’ll help you elevate your visual storytelling and brand messaging so your content reflects the quality you offer.

4. You’re overwhelmed by the algorithm and unsure what’s actually working.
→ I take the guesswork out of content performance with data-led insights, so you know what’s working and why.

What I've delivered

✔️End-to-end content planning and scheduling

✔️Paid ad campaign creation and performance reporting

✔️Influencer outreach and partnership strategy

✔️Campaign copywriting and creative briefing

✔️Instagram Reels and video scripting

✔️EDM and blog copy tailored to brand tone

✔️ Performance tracking (optional) – analytics and insights to measure what’s working
✔️ Community management (optional) – genuine engagement, DMs, and comment replies

Businesses I have worked with

IGA Australia

Tailored marketing strategies for four IGA clients, boosting local engagement and customer loyalty.

Cellarbrations Australia

Implemented a marketing strategy for two Cellarbrations branches to boost in-store sales.

F45

Drove member sign-ups for a branch by developing a social media marketing strategy.

Mana Creative Sydney

Agency based tailored digital strategies with engaging content, and analysed KPIs.

Açaí Brothers Australia

For two café branches, I executed targeted social media strategies.

St Hilda's Anglican School for Girls

Produce digital, EDMs, publications and analyse performance data. Lead campaigns for new launches.

St Hilda's Old Scholars Association

Social media management for the Old Scholars Association connected with St Hilda's.

Clean Food Store

Product photography and menu shoots to boost brand visibility and engage with local community.

The Wedding Network

Managed Meta content.

Turmeric Latte Mix

Managed Meta content.

Natures Harvest

Managed Meta content for a Perth café.

Diabetes WA

Part of my Communications Degree, I developed and implemented a digital marketing strategy.

Bold Social Media Marketing Strategies That Make Brands Unmissable

[email protected]

What Else We Offer

As a qualified expert in plant-based nutrition and wellness, I partner with conscious food, wellness, and lifestyle brands to bring their message to life. With a background in Media Communications and Clinical Nutrition, I create content that not only looks beautiful, but resonates with your ideal audience and drives results.